PECO Energy Company's Initial Dynamic Pricing and Customer Acceptance Plan

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Created on Friday, 24 June 2011 12:57

This summary outlines PECO Energy Company’s Initial Dynamic Pricing and Customer Acceptance Plan. The Plan is designed to fulfill PECO’s obligations under Act 129 of 2008 (the “Act”) with respect to dynamic pricing by offering to customers with smart meters the specific kinds of rates required by the Act. In particular, the Plan implements a research strategy designed to identify an effective combination of rates, technologies, customer education, and promotional strategies. While prior research shows that customers who are on dynamic rates change their energy usage behavior, studies have not focused on the best ways to get customers to enroll in these rate options.

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