Health Plan Member Satisfaction Survey
QualMed Plans for Health, Marketing Department, Oakland, CA

PRS conducted a CATI survey of QualMed plan subscribers and their dependents to assess their satisfaction with the plan’s medical management and administrative services.  A primary objective was to determine perceptions of change in quality of service delivered.  Telephone interviews with 1,444 subscribers were conducted over the course of two consecutive years.

Image and Positioning Survey
Catholic Healthcare West, Katsin/Loeb Advertising, San Francisco, CA

PRS designed and conducted this survey of consumers in San Francisco and San Mateo counties, to measure the importance of eleven key hospital attributes, such as: religious affiliation, hospital location, quality of staff, non-for-profit status and physician recommendation.  CHW hospitals and five competitors were compared on these attributes, as well as the consumer reaction to five positioning statements for possible use in advertising campaigns.

Vietnamese Behavioral Risk Factor Survey
Vietnamese Health Promotion Project, University of California, San Francisco, CA

On the first statewide study of California's Vietnamese-speaking population for the Vietnamese Health Promotion Project, 1,000 telephone interviews with Vietnamese adults were completed by PRS, examining tobacco use, dietary practices and other behavioral risk factors.

National Survey of Teenage Violence
Children’s Institute International (CII), Los Angeles, CA

This nationwide survey of 900 teenagers, aged 12-17 years old, was designed by PRS to examine perceptions of safety, exposure to guns and violence, and victimization related to violence at home, at school and in the community.  The sample was stratified by region of the country and by type of community: urban, suburban or rural.  The findings were developed for the Children’s Institute International forum, “In Harm’s Way: A National Forum on Children and Violence.”

Tobacco Advertising and Teenagers Survey
Stanford University, School of Medicine, Palo Alto, CA

The Tobacco Advertising and Teenagers Survey, funded by the ‘Stop Teenage Addiction to Tobacco Project’, was a nationwide telephone interview survey conducted with over 1,300 adolescents aged 12 -17 and young adults aged 18 -24.  It established knowledge and awareness of cigarette advertisements and related promotional campaigns and participation in those campaigns.  Study findings were presented to Congress.

Traffic Field Observations in Oakland, California
University of California at Berkeley Traffic Safety Center

PRS conducted data collection for a study facilitated by the Traffic Safety Center at the University of California Berkeley.  The data collection included visiting over 300 sites in the Oakland vicinity of California and measuring specified intervals of observations related to crosswalks, blockage, signal timing and location of transit stops.  Trained interviewers conducted this data collection utilizing an observation instrument developed by the UCB Traffic Safety Center.

Adolescent Sexuality and Media Study
Prevention Research Center, Berkeley, CA

PRS conducted a three-year longitudinal study with 1,105 children recruited at the ages of 12 through 16 to examine the impact of media – and especially TV series and day-time TV shows - in shaping attitudes and behaviors regarding sexuality.  In the second wave, PRS conducted 576 Computer Assisted Self-administered Interviews (CAPI) in 9 Bay Area counties as well as 527 interviews in Los Angeles.  The CAPI is administered by trained field staff as a 60-minute laptop interview at the participant’s home.  A parent of the child or adolescent is asked to complete a 20-minute self-administered questionnaire to be filled out at the same time.  The overall response between waves of data collection averaged over 92%.

Youth Risk Behavior Surveillance Survey (YRBSS)
Santa Clara County Public Health Department, San Jose, CA